Eh. I just don't feel it's this major issue. I agree that certain types of content are an issue, and I agree that a lot of DLC is utter balls, but pre-order bonuses I'm just not so concerned about. The developers, publishers and retailers get more money from pre-ordered games and day one purchases than they do from pre-owned resales. I mean, do the developers get any money from pre-owned resales? I dunno. Either way, I do feel that the developer should reward those who are willing to shell out for the full price of the game. *shrug* And I say that despite buying a number of games pre-owned. I simply don't care that I missed out on character and weapon skins. If it's major content then as I've said, I agree, that's a bad thing. But meeeeeh. I'll agree to disagree with you guys on "all pre-order bonuses are inherently bad."

I haven't watched many of the various videos that have been provided (I've watched a couple) because I prefer reading to listening. If you're like me, then these two articles present good views from different angles.

http://kotaku.com/marketing-retailer...off-1635622765
http://kotaku.com/5909105/stop-preor...o-games-please

EDIT: I guess you could say that the best thing that could possibly happen to the pre-order system itself is for consumers to take every opportunity to cut out the retailers, who are the biggest driving force behind this. If you could buy every product digitally from the developer or publisher at an equal (or lower) price, this problem would probably decrease notably. I doubt that will be happening any time too soon, mostly because of pricing.