One feature the Vita has over the PS4, and even the PS3 did this when Sony started making contracts with Verizon and Redbox. Neither of which interested me. And now they have promotions for some football thing and hulu and stuff which neither interest me in my video section. I too would like them removed. But at least its not like the 360 forcing an actual advertisement in the corner of every panel. Ugh. Unless I was specifically searching for online content, or using it for Netflix or YouTube, I kept my 360 offline..