Has she been modeling for Luis Vuitton, or Prada? I don't think so.

Seriously, who's next, Gucci? That Lightning really has it going on.

But yeah, really, out of universe it's just remarkable how marketable she is. From the moment they designed her they wanted her so bad to be the new face of FF, and they succeeded to the point that companies completely unrelated to video games also want to use her as their face. Amazing.