In either case, even if something is meant as a joke for the player/reader/viewer/whatever, that doesn't really change what the character did, or what kind of person they are. Rick isn't any less of a complete asshole towards morty just because the insults (and worse) he throws at him are jokes either. Roberto (from futurama) isn't any less of a complete murderous psycho even if his actions are also meant to make us laugh. Chie isn't any less of a trout because her kicks in Yosuke's face are meant to be funny to the player.