I like Zack, especially when it becomes clear many of the traits I liked about Cloud are actually from Zack's persona that Cloud apes, so his revelation in the story kind of killed some of my interest in Cloud as a character since he's a bit less assertive and second gueses himself a bit more after the revelation. I've also tended to enjoy Zack's character in the other media he has shown up in, being pretty optimistic and fun without the pitfalls of other characters ho go that route.

So yeah, I like him better than Cloud, he's actually one of the more interesting aspects of VII once the whole "Cloud isn't real" red herring gets cleared up.

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Shame this game sucked.