It makes sense for media to do this since they're trying to cater to as many people as possible. If you can get all genders watching your show, then that's just a bigger overall audience you can reach, and therefore more profit.
As for the rest, yes, as boys we're basically taught that all things feminine are bad and if you like girly things you need to hand in your man card. This is dumb as there's more to being a man (and a woman, and any gender period) than what kind of media you consume. If my masculinity is only defined by something so trivial then here:
Take it. It wasn't that good to begin with.