Alright I've had time to digest this.

In terms of gore and jump scares, this season probably lives up to the American Horror Story name more than other recent seasons.

As far as plot goes, it was basically "People go to a haunted house and die for 10 episodes" with some meta commentary. Which is fine. My only real complaint is that I didn't care if anyone survived.

Was the whole "mystery plot" gimmick and commercials just a reference to how Roanoke itself is a mystery?

I liked the season overall, but felt a little ambivalent about the ending. Enjoyed the past season cameo. I'll be back next year.