If only there were some kind of thing that would make people aware of games when they were coming out, then Square could invest in such a thing. They could call it 'marketing'.

Basically a lack of awareness on my part is not something I consider to be my fault, because I've been aware of a hell of a lot of games over the years without really needing to try to be aware of them. Having posted at EoFF for half of my life, I think it's really telling that I still haven't really known when a DQ game was being released on a home console. Again, I'd love to see a comparison of marketing budgets. Are we comfortable on the assumption that Square invests at least ten times the amount into marketing FF (or even Tomb Raider and Deus Ex) than they do DQ? Honestly, at this point I feel like I Am Setsuna got more marketing than DQ does in the western world.