oh i know, game companies have been trying and sometimes succeeding in getting Product Placement into their games since the PS2... but with it becoming more prevalent i just don't think anyone should find it surprising... i remember on PS3 there was this one fiasco with Wipeout, they showed full motion advertisements on the billboards and it caused major frame drops in the game making it almost unplayable, they had to remove the full motion ads in favor of static ones... other developers may have tried earlier but i took notice of it during the time of the PS2, i remember one of the Matrix games having Mountain Dew machines or something like that in it, regardless of the brand it was a real world soda company... i'm not counting games like Cool Spot and Sneak King those were made by their companies (in this example 7•Up and Burger King) specifically to sell their food and drinks...