Who do you give it to? Do you give it to the already buff member so they can take more hits? How about the squishy mage so they can take one? Or do you just dump it all in the hero because they need ALL THE STATS? This goes for all stat items. Do you cover weaknesses or buff up strengths? Or just dump them to one character?
Me, I like to buff up the already strong characters. This guy has 50 more HP than the next, MORE HP and Defense! That mage has 60 more INT, well she needs MOAR!