It turned out to be a POS.
It doesn't matter if other companies can be more successful making action games, they haven't been able to, and barring massive changes to the kinds of action games they make, there is no reason to expect significant changes in results. If their goal was to sell games to FPS fans, the only remotely reliable to do that would be to make an FPS. Making a slightly more high octane action RPG is not going to cut it. If their goal was to sell to GTA fans, they would have to make a completely open non-fantasy third person shooter with driving elements, not just put a realistic looking car that's glued to the road into their fantasy set, primarily sword based RPG. Half assed appeals to completely new demographics aren't going to get them anywhere.