Not exactly video game related, but as someone who works in Internet marketing, I can tell you that clients often panic in the face of any negative feedback and will actively hijack their social media accounts (which we manage at that point) to delete those responses or react in a really bad way, thinking people won't notice jos scummy they are.

I think this is the matter of us still adjusting to how the world works now and how big a part of the marketing process social media and online press is, and in general how accessible data is. As you pointed out, some companies managed to adjust immediately, while others can't really think ahead


It's mad, can't deny that. But I think it's a phase we'll all grow out of one day