The 50% number isn't really a great statistical piece of work and isn't accurate to reality unfortunately. Here's a better breakdown: https://quanticfoundry.com/2017/01/1...mers-by-genre/
You'll note that in the breakdown by genre, shooter and action games in general have very low female audience rates, and that's relevant because that's where the majority of the characters I posted come from. The genres higher up the scale do tend to have better representation.
You can make a chicken and egg argument as to whether it's a lack of female heroes that drive away female interest or the opposite, that game devs are responding to trends in their audience if you like. I think it's probably a bit of both.
You might also find this breakdown of Steam demographics interesting too: https://galyonk.in/some-things-you-s...m-5eaffcf33218




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