The baseball/cricket comparison is fair.

I don't understand why rally racing isn't more popular here as compared to NASCAR (which actually has seen a pretty substantial popularity plummet). It's car's wizzing by trees at 90mph. Lots of dirt, lots of jumps, lots of cool noises. Rednecks love trucks, and loud noises, and they think they like the outdoors. (Spoilers, they don't. It gets their lifted trucks too dirty.) I think it just needs better marketing and some "domestic" brand like Ford to support against those pesky foreigners with their weird, minimal water toilets.