I love what "Nier" did (especially "Automata") with it's post Ending A playthrough being different perspectives and then totally new scenarios that fill in and complete more of the story. It's essentially 4 games with 5 proper endings (joke endings aside). I've always enjoyed the idea of unlocking other parts of the story more so than just carrying over your junk from the last completed playthrough as a reward for finishing.

Though I'm not opposed to that type of NG+ either. I just finished the first "Parasite Eve" and the second playthrough was actually better as I could carry over my weapons (which were fairly powerful but not game breakingly OP) and even opened up a totally new part of the map in the Chrysler Building for optional gameplay and even some more story elements not present in the first playthrough.

There's a place for both but I tend to prefer when the story is built on in NG+ rather than just keeping your items and weapons from the previous playthrough just to cheese the exact same game a second, third, fourth time. Unless there's some reward in doing so (extra story elements or something that adds to the narrative like character bios or epilogues or something), I'll usually opt to start fresh on a replay.