Also with the way that the storylines run in all of the final fantasy games, they do kinda share a certain quality of story-telling. I haven't played all of the FF games but of the ones that I have played, I will admit have stories that are (though sometimes very similar) very unique. AND the music in each game, which helps to tell the story a lot of the time, is also known to have great impact on gamers. Maybe it's because of these stand-out qualities that made the producers want to associate the name Final Fantasy with such games. I think that it was a great idea.