For me, the first reason is the love story (hopeless romantic syndrome). The second is hot guys. Squall's my number one favorite guy, hot, strong, and really caring and loving after he's out of his shell. Seifer's my next favorite. Although he may be a little hotter than Squall, the evil knight thing totally ruined him. Third is Zell. He's hot too and the whole martial arts thing is sweet, but then again in his FMV his smile freaked me out a bit. Third, Rinoa. She's the best girl in any FF game (don't hurt me, I haven't played them all yet!).