I THINK you could set up your c:\windows\system32\drivers\etc\hosts file to resolve the IP-style URL as the eyesonff.com-style URL on your computer itself, by adding a line that says

64.4.10.250 eyesonff.com

But since they're probably going to switch the MB internals over to use eyesonff.com pretty soon anyways, I don't think it'd be worth the bother.