A massive multiplayer online role playing game... with an ending? Where would they make their money? From all the people who would lose their characters they've put hours, days, months even, into once the game was "over"? If that was the case I'd quit now, and if it had been the case back before launch I never would have bought the game in the first place. I'm guessing you're not familiar with this type of online game... They don't come in the offline single-player or "congradulations you win the game" variety (except PSO, however as fun as that game is it's severely lacking content in comparison with so many other MMORPGs). If I'm right and you've never played, I highly suggest you take Anarchy Online's 7-day free trial ('cause it's free ), or something similar, just to familiarize yourself with the type of gameplay environment and community involved. You know, see if you like it before you go and spend $59 on the game and an additional $12 a month.