I agree with kikimm. In the trailers, Ashe seems to be standing next to that blonde guy. She looks like she's wearing a wedding dress, and it even begins with bells ringing. As far as I'm concerned: white dress with veil + bells ringing = wedding.

When they mention this no love thing, though, this was when all we really knew about was Vaan and Ashe. I doubt there will be a love story between them, but there's going to be something between Panelo and Vaan.