Bush has very polarized views on a myriad of issues. He forces us to either love him or hate him, because of his all or nothing standpoint on just about anything.
Kerry seems just the opposite. He almost never makes a firm stand on any position. Noone loves or hates Kerry, because he gives us nothing to love or hate.
Who is the lesser of two evils? The man who has massively polarizing oppinions on everything, or the man who has no oppinions on anything?