When I first saw this on the Gamestop homepage, I thought they meant the guide.
But good God, it's actually true. I saw the game itself and it is utterly amazing. I was shocked at how well the game played and how damn good the game looked. I was never a fan of sports titles, but the fact that this is a new high quality game makes it almost too good to past up.
Now I hear ESPN NHL 2K5 and NBA 2K5 are also scheduled to be $19.99. I hope it works, because Madden's quality of gaming hasn't been that great in recent years and I've seen all the praise ESPN titles have been given. I'm seriously considering getting this game...hell, I'm getting the game this weekend.