First of all, why the hell are the "popular" members now labeled socs?

Second of all, why is there a "rebellion" of some sort to "take down" the socs?

What's the point????

Please enlighten me and others, because personally, I am finding this "socs vs. baotw/others' a bit annoying. Sure it can be fun, but it gets annoying when it's starting to be taken seriously.