I don't know if this is going to work here, but in a chatroom he had a lot discussion about it. Phoenix Down is a item that returns in every FF. The discription you always see is:
"Restores K.O" "Fixes K.O".
No-one ever dies in the Final Fantasy games, the always get "KO". That would explain some case where in people did die, and the charachters didn't use Phoenix Down. Ok, so Phoenix Down cures Death. But if an enemy casts Death, you are dead. If an enemy casts Doom, you will be dead in a few seconds. And there are several other spells that works like that. But you can cure this with a Phoenix Down. And that while a Phoenix Down only cures "K.O". For me "KO" is a way other thing then Death. It also make you wonder, when for example
(SPOILER)Aeris died why didn't the party used Phoenix Down. You can stock 99 Phoenix Downs, while the party never uses them on
(SPOILER)Aeris. Same with for example
(SPOILER)Galuf, they also never used it on him, while the party really misses him. Another example that Phoenix Down didn't work on the death was
(SPOILER)Rachel in FFVI. Locke even summons the great Phoenix, but even Phoenix cannot heal him. So what is with this Phoenix Downs, Phoenix Tails etc?