The standard iPod is tough to beat, but Minis are seriously overpriced and competition is serious for the so-called midsize mp3 player market (the single-digit GB range). There are some people that just don't have 15 GB of music. That's the only HD-based mp3 player turf Apple has to really worry about fighting over right now. Solution: Knock down Mini prices about $50 to get back into the game.