Haha! I have mission to at least lower the usage of this word!
*spy music plays*
When anyoneyou see uses gay as a duraugatory(sp?) term, just stop them and make then promise not to do it anymore. (Will probably only work on your friends) Make a deal so that every time they use the word in that tense,you get to slug them in the arm! JOY! Maywork... What do you think?