You have to remember, not everyone has heard of final fantasy.

At my school, I'd say there were less than 1/3 that had heard of it, maybe about less than 1/6.

but on that small percentage, it does have a big impact It draws attention to it, where otherwise people might just skip over whatever it pertained to.

(of course I'm sure it has adverse affects on people. There are people that will try to completely ignore anything that has to do with it)

nowhere near as big as Coke though. not yet.

for that to happen all video games will have to be called final fantasies, and that's a long way from happening

"get me a coke, hand me a kleenex, I drive a gmc, can I rent one of those final fantasies?"

(it's sorta like cars, there's too many big players. that's why I added that example too.)