Quote Originally Posted by Luthien Rogue
I'm going to ask Squall to answer this, because he knows the TRUE reason. :joey:
At my sweety's request, I'll answer the question.

Because he's hot and they know his fans -- and even those who aren't particularly fans of him -- would gladly to pay see more of him. He's likely as popular as Sephiroth in that regard, if not moreso, but would make a lot more sense in regard to the plot to use for such a purpose... due to him still being alive, whereas Sephy isn't.