Have you ever glanced at a thread and found yourself reading/going through all the pages of it, even though you don't care about it or want to read it?
I was reading through the name tournament thread, even though I don't care about it this year, and I would say to myself, "I'm not intersted in this this year" but I would keep reading. Finally I had to tear my eyes away from the screen and close the browser tab. It was almost as if I was addicted to the thread.