While I agree Dr. K, I think the program isn't going to really target adults. More or less it will target children in school. I bet I could ask my parents what is on the food pyramid and things like that and they wouldn't have a clue. Getting the word out to adults in general will be hard and after so long you are just stuck in your habits. If you had the will power you would already be exercising and eating reasonably well anyways.

This will effect the future generations.