I don't think we're talking about the same things here. You might be referring to last summer's Greatest Game Ever tournament where Final Fantasy VII won.
I'm referring to the actual character tournaments. Of the three greatest character tournaments the site has held, Link has won two, and Cloud has one won. That means Cloud has lost twice, once being to Link in the finals, the other to none other than Mario. The one time that Cloud did beat Link was when they used his Kingdom Hearts version and put it against the "Celda" version of kiddy Link. In other words, CjayC heavily stacked the odds in Cloud's favor that year because he didn't want Link to win a second year in a row. Sephiroth has never won. He has lost to Link and Cloud.
It would be extremely hypocritical of the gamefaqs community to say Cloud should not be included when Link is the one who continues to win the tournaments. But I don't blame them. People have double standards when it comes to the FFVI/FFVII, A Link to the Past/Ocarina of Time divide.