You should only be able to spend $50 million when running for president. That leaves you having to get your message out in ways other than TV ads. It gives other people in Libertarian, Independent and Green parties more of a chance. So from the primaries to election day you can only spend so much. Currently it is 75 million from your party's convention day to election day. The republicans totally pissed me off with that one because they held it way too late and as an effect of that states changed their law so that GW could be on the ballot. Because of this I say from the primary to the Election no party can spend more than 50 mil on running for president.