Even if Nintendo has (or will) fall into third place, there's no way you can justify using that to make judgements about their money status.

Nintendo has only posted one half-year financial loss in the 41 years they've been public. It wasn't even during the N64 days. The last time I checked, Microsoft's home and entertainment division has posted 9-figure losses each quarter. Not to bash Microsoft, but comparatively, Nintendo seems just dandy.

It's totally irrelevant who is in third, as video games are a multi-billion dollar industry, and there are only three companies at the helm.