Hmm...Well, I suppose they are trying to get more people to buy a GBA.

As I have heard, the GBM (Game Boy Micro, of course) can do everything the GBA SP can. But it is much smaller. And as I have heard, the screen is very good. ("I looked at this screen and I didn't Die!"-Kevin Parara or however you spell that name.)

So, since it is (as far as I can tell) a smaller version of the SP, perhaps they are aiming for very young children. Or perhaps people who like to play hand-held games to pass the time. They can just slip it back into their Pocket when whatever they were waiting for happens.

I don't really want one, but I suppose other people might.