It's cheap, that's about it.

I dislike fast food, but then that's the main thing about it, it's fast.

I could understand all the complaining if it was called "good food" and then it just isn't.

Then again, McDonalds have trademarked "Tasty Food" and "Tasty White Breast Meat" for use in their adverts and products, so it is a touch of false advertising, just like the time they tried to claim they used real steak in their burgers.

It's certainly not good, but then I don't think it was really ever intended to be.