It's not the Tobacco company's responsibility to help a smoker quit. It's not their responsibility to provide health care for those who need it due to the cigarettes reaking havoc on a smoker's health. It's not even their responsibility to produce cigarettes that are less harmful to the smoker.

Their only responsibility to their customers is to print the mandated warning labels and not deceive the public about the dangers of smoking. It might not be nice but that's as far as their obligation goes.

The rest is up to the individual. If you choose to take a cigarette from a carton that has words like, "Lung Cancer", "Heart Disease", and "Emphysema" printed on it and proceed to smoke that cigarette, it's your own stupid fault.

As far as I know, only one man has ever been paid compensation by Big Tabacco for the damages caused to his health as a result of his addiction to a product that was not, at the time, labeled as dangerous and harmful. No one who started smoking after 1964 can blame anyone other than themselves.