when you watched it for like the 10th time you are still hooked (if its hooked you) and its making you want the product so so badly.
well quite awhile ago now it was pro-active... infact i brought it... what a piece of crap it was, i learnt to never buy jessica simpson endorsed products.
but now i really want the "magic bullet"... the infomercial is tasty, i think thats why i keep wanting to watch it whenever its on.