This sorta reminds me of an article in an issue of EGM. I forget what was being discussed. But the whole living off a franchise issue is age-old. I remember them saying something about Ubisoft doesn't put much thought into each Spliter Cell game anymore, as they pretty much have the formula down. They know what the fans of the franchise want and sorta go with the flow. And milking that series gives them the revenue they need to be able to break off into more risky and acclaimed ventures like Beyond Good and Evil. So I'll never balk at a franchise milking. Its not like what happens with the typical movie-game EA makes where it's just patch-work gaming. Square (and in this example Ubisoft) are trying to give the fans of the franchise what they want. The fans get what they want and gladly fund the company. Its win/win except for people that want everything to be perfect. SqareEnix I heard made their first true original (since the merger) game recently, I just read in Play magazine, called Code Age Commanders. Its risky and expensive work to throw money into something completely original. That kind of venture requires money gained from franchises. Games are seriously expensive these days. So you're not gonna get anything like that without a little milking somewhere else to counter-balance the funds. And as long as the milking is also being enjoyed, there's no real reason to complain