No, it's not BBQ sauce!
Gah, hang on...
http://www.brownsauce.org/?page_id=58
From the site, the ingredients :
Water
Vinegar
Dates
Glucose-Fructose
Black Strap Molasses
Tomato Paste
Modified Cornstarch
Salt
Orange Juice Concentrate
Onion
Spices
Tamarind Extract
Apple Juice Concentrate
Garlic
Chili Peppers
Mustard Flour
THERE! It's compared TO BBQ sauces, but it's NOT a BBQ sauce.