So what do they do with all the t-shirts, hats, and wheaties boxes that were printed up in the even that USC won the Rose Bowl? Do they just donate them all to charity? Wouldn't it make more sense to sell them on ebay, where they'd probably fetch a premium from collectors, and then donate the proceeds to charity instead?

I guess there is some comedic value in a starving child in Uganda walking around in a Buffalo Bills 1991 NFL Champions shirt that would be lost if the shirt was in some sweaty memorabilia collector's basement instead.