Brokeback Mountain did not "run with a gimmick." To say that the movie was nothing more than a gimmick is not only a incredibly shallow assessment of the film, but it's downright false.Originally Posted by SoulTaker*
The media ran with the "gay cowboy" gimmick. But the people actually involved in the film never EVER hyped the gay content of the movie. To claim that Brokeback was simply a one-note gimmick movie is doing a huge disservice to the film, and I would think that even people who didn't love the movie would acknowledge the fact that if nothing else, this movie was a subtle and multi-dimensional.