You had better be trolling or you're just plain sick.
I think he makes a fair point, if in a bit crude manner.
I think most of us would agree - those animals should be treated better, if only slightly. HOWEVER, should it cost us a lot of money, and should the food industry be severly hurt by it, then it's not worth it. The lives of mindless chicken bred for slaughter are not more important than the well-being of even a single human-being. At least, that's the way I see it. I think it would be really nice if we could ease the final moments of those animals' lives, but I wouldn't extend it to reach far and beyond common sense.
They are living creatures. They should be eaten, and that also means suffering, to an extent. This measure of suffering should not be needlessly increased just because someone wants to make a bit more money. Anything worse than the loss of some money to some mega-corporation, like, say, simple people not being capable of buying meat... then I say, screw the chickens. Humans come first.