I believe Reine was meaning "Where have all the manly men gone?" because, like myself, he thinks that wearing makeup is not a manly thing to do.

Quote Originally Posted by dictionary.com
man·ly ( P ) Pronunciation Key (mnl)
adj. man·li·er, man·li·est
Having qualities traditionally attributed to a man.
Belonging to or befitting a man; masculine.
I would say that makeup is not traditionally attributed to a man, and I would also say that it is not very masculine.

Again, you might think makeup makes you look your absolute best, but that's a matter of opinion, too, and a lot of people in the world might think that it makes you look less attractive, and/or, as in the case of Reine and myself, less manly.

Also, you can think someone is less of something and still treat them the same. How you think of someone and how you treat them are mutually exclusive.