I'd say its more like "Disney for late-teen teenagers," as that is where most of the gaming demographic is. Although it does seem very childish on the outside, I think it's a brilliant ploy by SE to part you from your beloved dead Presidents. Children can play it and not understand a single thing, and adults can play it and not find a single thing wrong with it.

But you can't part me from my man; I'll always believe in you, Andrew Jackson! You can't part me from my lover!