It can come off as arrogant and over the top sometimes, but they are a business. They're going to say "Our system is the best, buy it." What else would they say? Sony is going to say the Ps3 is the best and Nintendo will say the Wii is the best... It's just how these things work. All companies do that. You're not gonna hear Square say "Final Fantasy XIII will probly suck," it's more like "THIS REINVENTS THE ENTIRE GENRE." And the same goes for systems. "Our system rules them all!" and all that rawr.