Will you be gaining, or will you be bait - will this person help you or use you as bait
The chime of a riddle, is what awaits-Lies aren't told only indirect truths
Distinctive to others, but still portraits, vile ambitions is the obvious state-Has their true personality. and another one. Both have vile ambitions in mind
Persona is different, in many ways, a completive charm, but a cunning mate- Who they pretend to be completes them and their are a good partner.

No guess just trying to make sense of the riddle