Sometimes, companies need to milk their well-known franchises in order to fund new and exciting things. I think it's acceptable to a certain extent.
If it weren't for all the Mega Mans, for example, we may have never seen Viewtiful Joe or Okami. It isn't Capcom who's making these games directly, but they're funding it.
All this FF7 milkage from Squenix might be leading to something big, new, and different from them. Let's hope so.