Personally, I think AC is a horrid film, but I'm not going to say that it's poor performance is proof positive of just how bad it is (though I will say it's a factor). SW got slammed in theatres, and i loved it immensely. Some of my favorite movies such as Army of Darkness, performed not so great in theatres and films I loathe, such as Last Samurai, did great in theatres. I think part of AC's poor performance is that the old school crowd has more or less given up on square, since Sakaguchi took off and formed mistwalker taking amano and uematsu with him. There are more gamers in their twenties and thirties then you would think, and I find these people constitute the majority of squares critics today. The other half, the part that alienates non FF and/or video game fans, is that the story and direction really is crap. Clouds life being saved because that bullett hits his shades, and is deflected entirely, Aerieth being used time and again as a Deus Ex Machina plot device, nonsensical plot points such as the children being THAT stupid as to drink scat infected water while one of their own is held prisoner, or even to think a group of freaky looking leather loving misfits driving a beat up truck has the cure while doctors don't, the sudden and contrived resolution of clouds self doubt, the poor direction of the fight scenes, these are all factors that will alienate discriminating film buffs like myself.