I think it is just getting bad hyped for 3 reasons

1. Its rockstar, self explainitory
2. The name
3. Jack Thompson is going on the WTF NOOBS! DA GAME WILL C00RPT 0R KIDS FREVR!

but yea, i read the game informer preview, and i dont want to get it, but its an intresting concept.

Reminds me of the harry potter games in some ways too