Read about the game before you make assumptions thar the game is specifically about bullying other kids. Yeah, your character CAN bully other kids, but the whole premise of the game is to get the different groups of kids (Nerds, Goths, Preps, etc...) to go against the bullies and stand up for themselves.

Also, an interesting tidbit - Rockstar has said their will be no swearing in the game. My guess is that this could easily be headed for a T rating.